As part of our new ‘Business Well-Crafted Deserves Banking That Is Too,” financial services marketing campaign for Boston-Based Brookline Bancorp, this newly-released, 15 second spot is the first in a series of five ads. The ads will be produced for a variety of digital media, broadcast, and have also been transformed into print and outdoor media. Utilizing stock footage, it’s a rather well-integrated and “Well-Crafted” (had to do that) example of financial services marketing that can be produced during a pandemic’s limited possibilities for shooting and location-based production.