On deck: A new creative bank advertising campaign takes shape with a first ad.

Bank Rhode Island is getting a new brand advertising campaign from Shark. Built around the campaign theme “Banking, Well-Crafted,” the first ad features the beauty and craftsmanship of a yacht’s teak deck. The personal attention and hands-on commitment to quality provides a conceptual foundation to support the bank’s more personalized, customer-focused style of banking. It’s sophisticated bank branding and bank advertising that’s becoming more rare these days.