A new bank marketing campaign for Bank Rhode Island is taking shape for 2020. With initial 30 sec. TV storyboards in creative development and client review, an-over-the-weekend media opportunity forced us to spin out a print ad that builds on the brand campaign’s essential idea of “turning change into opportunity.” We honestly can’t take all of the credit as BankRI’s Senior Vice President and Director or Retail Banking Steve Parente pushed a roughed out version of the idea over lunch in 2019, which of course, got spiffed up by Shark! Below is just one iteration of the ad which may actually launch with a different image.