SHARK POLISHES SILVER-THREAD AND ALPACA WOOL APPAREL
WITH NEW NAME, LOGO AND MARKETING. 

BURLINGTON, VT - Shark Communications, a leading Burlington-based, advertising, design, and interactive agency has helped the former XPOS company to relaunch its products with a new name, logos, and marketing. Shark re-branded the company and its products as Latitude 15 after extensive name and domain name generation which was followed by a new logo, positioning, and the launch of a small, e-commerce enabled website www.Latitude15.com. Latitude 15 produces the Latitude 15 pullover combining blended Alpaca wool and silk with moisture-wicking "CoolPlus II" and anti-bacterial "X-Static" silver-based fiber. The pullover has been product tested and is worn by sailors, mountain climbers, and outdoor enthusiasts around the globe.