BURLINGTON, VT – Advertising, marketing and design agency Shark Communications, has launched the first phase of a comprehensive re-branding project for DogWater, a pet-food products company based in West Palm Beach, Florida. DogWater markets purified water in a portable drinking bowl for dogs and their owners on the go. In conjunction with the company’s recent investment in a new state-of-the-art manufacturing plant in West Palm Beach, DogWater enlisted Shark to redevelop the company’s brand identity and overall brand architecture for its marketing and product packaging. Shark first initiated a new positioning strategy, logo and tagline for the company, and then created print advertising and sales promotions with graphics depicting a dog drinking from a toilet and the headline “your dog deserves a better drink.” The new DogWater will be available at department stores as well as pet-friendly hotels across the country by November 1.