With a long history in attorney marketing, at Shark, we’ve always viewed the tradition of law firm names as somewhat problematic for consumers to retain and differentiate. While many service organizations in different industries opt for names and brands with an element of simplicity and something more memorable, the tradition of a multiple-last-name brand for a law firm does present obstacles to name recognition and distinction in the marketplace. It’s just not easy for consumers to hold onto multi-syllabic, multi-name ideas or brands. With that said, for the spiffy law firm of Brady | Donahue, we created 802Injured.com to encompass and market their Injury practices including Personal, Workers’ Compensation, Accidents and more. An integrated print, broadcast, and digital marketing program is in place along with this 15 second spot designed for streaming media.