Our email marketing has basicaly been "killing it" over the past five months. This is the latest in a series of email promotions.
Our email marketing has basicaly been "killing it" over the past five months. This is the latest in a series of email promotions.
Hey fans, you can view more bank ads and bank marketing from Shark Communications on the agency's main website.
Big hit with the banks's marketing department - and customers. View more bank ads and a case history about Brookline Bank marketing by visiting the agency's main website.
BURLINGTON, VT--(Marketwire - March 26, 2009) - Bringing social media, landing pages and online marketing to The Woodstock Inn's hotel marketing by Burlington, Vermont agency Shark Communications represents a marketing model increasingly being embraced by the Travel and Hospitality industry. Shark's mix of market positioning, branding and online and social media marketing is a dramatic shift from traditional hotel marketing programs that appropriate expenditures to different media without an integrated strategy.
Located in Woodstock, Vermont, which has been called "...one of America's prettiest towns," The Woodstock Inn's marketing (managed by Shark), now relies more heavily on the use of online media -- especially landing pages for the hotel's customer acquisition. The landing pages Shark develops for the Inn & Resort generally consist of simplified, organized special offers and packages that are placed on a well-optimized, single web page that then links directly to a booking engine or the Inn's central web site. Landing pages can generally be deployed relatively quickly with visitor traffic cultivated through online advertising, Search Engine Marketing, and optimized PR. To deepen and extend customer relationships, an online loyalty program linked to a branded hotel social media web site was created by Shark, which the agency then markets through popular social media sites such as Facebook and Twitter.
Despite current economic conditions, the Inn continues to realize positive results from its marketing initiatives, has recently opened a new, upscale restaurant, The Red Rooster, and is looking forward to the expected 2010 opening of a new, on-site spa.
Our webs design for banks and bank website development service extends all the way back to 1993. These headers represent the overall bank branding strategy that permeates landing pages on the new bank website. If you're a bank looking for a community bank marketing agency... that has dogs, then visit our main website or call!
On-site spa posters are now moving forward with the new logo and website development.
Marketing for The Spa at The Woodstock Inn & Resort continues to unfold with a new website. The micor-site is designed to integrate with the resort's main website, utilizes a soft palette, and builds off of the "sprig" logo.
Landing pages are customized, online sales strategies that generally produce much better conversion rates than simply directing people into the home page of a web site. Landing pages have proven themselves as fast and nimble, online lead generation and customer acquisition tools. Well-crafted landing pages almost always sport better conversion rates than simply dumping people into the home page of your site. During the "economic crisis" we used the economy of landing pages in place of large scale web development to support our clients businesses. However, with Google's "birdge page" penalties, we're now moving some landing pages inside the main website and continuing to direct traffic with a mix of SEM and our Digital PR. Works great!
BURLINGTON, VT - Shark Communications, a leading branding, bank marketing and interactive agency based in Burlington, Vermont, has launched a comprehensive new brand identity, graphic system, website and bank marketing program for Brookline Bank, Brookline, Massachusetts. Shark Creative Director Peter Jacobs was enlisted by Paul Perrault, Brookline Bank's new CEO in the spring of 2009 to reshape the bank's brand image within the Boston metropolitan marketplace. Shark created a new bank marketing program with a series of brand image ads placed in online, outdoor, and print media in tandem with the launch of a new website that features improved navigation, a new graphic interface, and a more contemporary and functional user experience. The bank marketing campaign depicts customers in contemporary lifestyle situations such as Yoga, Bicycling, and Golf while describing their personal sense of value for banking with Brookline Bank. Formerly of Sovereign Bank and previous to that, Chittenden Corporation, which was purchased by Peoples United, Bridgeport, CT in June of 2008, Paul Perrault has worked extensively with Shark and Peter Jacobs on the bank marketing for Chittenden Corporation and currently on the bank marketing for Brookline. Over the course of a decade and a half, Peter Jacobs and Shark Communications supported Paul Perrault's well-crafted growth of Chittenden Bank from a Vermont-based, community bank into a $9 billion dollar, region-wide financial services company operating multiple bank brands in New England. Shark Communications is a contemporary, award-winning communications agency that provides clients with a single source for managing marketing across both traditional and new media. The agency develops strategic plans and brand identity solutions that are supported by the agency's integrated mix of advertising, marketing, web development, social media, Search Engine Marketing, and Online Public Relations. More about Shark and bank marketing can be viewed on the agency's website sharkcomm.com and blog.sharkcomm.com.
The rebranding of Brookine Bank which began in 2009 is now in place and visible across websites, and marketing - both outdoor, print and online media in the greater Boston area. As he has done so successfully in the past with previous banks, CEO Paul Perrault is now strengthening and enhancing Brookline's Business Services. Our first creative step captures the bank's (and Paul's) appreciation for the entrepreneurial spirit. See more bank ads and bank marketing on Shark's main website.
Shark is helping Davis & Hodgdon embark onto a new (their first) Search Engine Marketing program. The firm is one of Vermont's best and most comprehensive - especially for small business, individuals, and mid-level corporate clients. With a ten-year old website, and minimal exposure online, we decided to begin with an economical business blog integrated with a PPC program that is balanced with both text and branded flash ads.
If you don't read legal journals, you may not realize that social media like Facebook, Twitter, MySpace and others raise interesting legal questions for employers. One of Shark's clients, Burlington, Vermont-based law firm Dinse/Knapp/McAndrew, is hosting a Breakfast Briefing legal implications of social media for employers. Learn more at The Dinse Blog!
With contruction well on its way for what could prove to be one of New England's premier spa and resort destinations, Shark has been developing the spa's branding in coordination with the innovative design approach being taken by NY Architects Asfour Guzy. We've avoided the overused Bamboo leaf, and now have a logo that is disitinct and yet integrated with the Woodstock Inn & Resort's brand architecture put in place by Shark over the past two years.
For the past 100 years companies and organizations have all written their press releases in the same way - for journalists. Today, people and - those same journalists now receive their news and information through a variety of online channels including blogs, social media sites, RSS feeds and more. Our Web PR and online press release distribution service optimizes and syndicates articles and news for maximum search engine visibility. By incorporating the he skills of both an SEO company and a Public Relations firm we create, edit, optimize and syndicate news, articles and press release that drive traffic back to a specific page on your website. For small companies and organizations, Digital PR is an economical and efficient online marketing tactic that provides a boost for organic search results and delivers new visitors to your website. With an optimized press release you can quickly get top ten results in Yahoo! News, Google News, MSN, and hundreds of other News websites across the Internet. Shark Web PR empowers you to:
You can learn more about search engine optimization, with our SEO Guide.
Contact us to learn more or to take advantage of our low-cost and highly effective web pr and press release distribution service.
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