All brands deserve attention. Whether it’s a result of a new sales strategy, adjusting a company’s positioning in their marketplace, or perhaps, to simply remain fresh and relevant to consumers, updating the design and messaging can be key to longterm success.
For a successful and well-regarded Personal Injury law firm such as Brady / Donahue, an overhaul of their marketing by Shark was the result of a mix of all three. With a new twist to their sales strategy based around the idea of a personal visit which helps to define their market positioning, and the commitment to be current and connected to people in the area, we simply refined their law firm’s logo, developed new branding and design, and launched a new, personal injury-focused law firm website.
The new law firm brand messaging “ Personal Injury Victims Deserve A Personal Visit” provides a powerful and clear law firm value proposition. With the new Vermont law firm website and attorney marketing, Shark is integrating a new law firm digital marketing program for Brady / Donahue in 2020. It’s a law firm digital marketing strategy that includes a mix of solid law firm SEO services, search engine marketing with text and display, and A.I technology.
As a law firm digital marketing agency, we partnered with a leading vendor to build a curated video content library from top websites such as CNN, ABC, USA Today to then place geo-targeted law firm video ads based on what content users are watching. It’s another way to reach potential law firm clients who may be doing their homework on a possible personal injury or workers' compensation claim.
