Between Bank Rhode Island , Brookline Bank, leading Vermont attorneys Brendan Donahue and John Brady, America’s got-to Holbein paint specialist John Bates, and a bunch of other clients all mixed in, Pete took a few sunny runs with his daughter Spark account manager and expert skier, Evy Jacobs..
Boston video production by Shark.
Just a quick shot of Ben Jacobs and Erik Latek directing a scene and focusing their RED camera, An added thanks to Angela at Boston Casting for delivering some great actors.
A classy new business banking ad from Shark Communications for Bank Rhode Island.
A mix of footage from Scott Cherhoniak and Ben Jacobs, the talent of voice actor James Seawood, and Shark’s intricate design and editing delivers an engaging new 30 second TV spot to Bank Rhode Island. And oh yeah, successful trafficking and media distribution by our just stepped-into-a-busy-agency, account manager, Erin Mcallister.
Hazmat suits, a robot named Lucy, and just another day of pandemic filming with Shark.
In an effort to capture footage for a new thirty-second television spot by Shark, Scott Cherhoniak and Ben Jacobs scope out the state-of-the-art production facility of Providence, Rhode Island-based Edesia. With a commitment to end malnutrition, Edesia manufactures specialized ready-to-use foods that are delivered into the hands of malnourished children all over the world.
One of Vermont's very best fitness clubs navigates the pandemic with Zoom marketing.
Here’s a little bit of some recent health club services rebranding that we developed to embrace the current ZOOM movement. Visit http://bfitvt.com/ to learn more!
Amidst the pandemic an encouraging TV campaign from Shark: "Turning Change Into Opportunity."
BURLINGTON, VT- Shark Communications, an award-winning brand, web, and digital marketing agency has launched a new TV spot for Bank Rhode Island with the bank's new advertising campaign, “Change is part of your life. Helping you turn it into opportunity is part of ours.” The thirty-second ad was designed by Shark using sophisticated graphic overlays, visual transitions, and an evolving array of images to deliver an encouraging and upbeat pandemic-related message to its customers and the people of Rhode Island.
The 30-second ad which is viewable here or available on Shark Communications' Youtube channel was produced after a long summer of pandemic-challenged production and drone shooting led by Shark’s video team of Ben Jacobs and Scott Cherhoniak.
As Shark Creative Director and designer of the TV ad, Peter Jacobs notes, "The campaign theme was created by Shark but first delivered in a very rough form by Bank Rhode Island's Executive Vice President, Steven Parente. It was his initial concept that then led the agency to develop - Change is part of your life. Helping you turn it into Opportunity is part of ours. It's a visually appealing bank ad, that underlines the spirit, energy and commitment of Bank Rhode Island to help its customers navigate new chapters in their financial lives. The TV ad centers on the bank's personal banking services and is expected to be followed by the release of a second, thirty-second television ad now in production and focused around Bank Rhode Island's robust Business and Commercial Banking services.
Headquartered in Providence, Rhode Island, BankRI provides an array of personal, business, commercial, and investment services. As a commercial bank, Bank Rhode Island delivers financial strength, Commercial Banking expertise, and a range of solutions to help corporate customers reach new goals. Learn more at BankRI.com
Shark Communications is a Burlington, Vermont-based, branding, web, SEO, and digital marketing agency founded by award-winning Creative Director, Peter Jacobs. Shark serves clients in a wide variety of industries with a strategically-planned mix of creative and digital marketing solutions. From award-winning work for the 1998 US Winter Olympic Trials to numerous creative, design, and marketing awards for clients large and small, Shark’s has received consistent creative recognition. More about Shark Communications can be viewed on the agency's website at sharkcomm.com.
Indian Summer.
A beautiful November sunset from Shark’s back warehouse veranda looking out across the rail yard, lake and to the west.
A tribute to a pandemic closure with some of our vintage marketing that helped build the Vermont Icon.
With the sad closure of Thomas Dairy and multiple media requests for Shark to republish our original, hand-crafted ads that helped build the Vermont dairy’s brand, we present them here. The backstory From the Burlington Free Press is here > and the complete set of ads are here >.
“Iconic Vermont milk producer Thomas Dairy to close at the end of September”
“The milk that thousands of Vermonters grew up drinking at home and in school won't be on shelves much longer. Thomas Dairy, the iconic, family-owned milk producer based in Rutland, announced Thursday night that it will cease operations at the end of September. The business would have turned 100 next year. “With gratitude, pride and heavy hearts, we have made the difficult but necessary decision to close Thomas Dairy at the end of the month," the company wrote in a Facebook post. "The decrease in business from colleges, restaurants and tourism during the Covid shutdown has hit us hard, and the future remains uncertain."
Read the Full article here>
See the complete set of ads here >
A nifty and new creative bank ad with a subtle reference but positive message about the pandemic.
In short, as pandemic and economic change sweeps across the globe, an original idea actually developed by the client, was refashioned to quietly reference “the new reality” and offer a more positive, and “the sun is rising” message.
New Swag: Brand building continues for Bristol Fitness.
We’re adding to Bristol Fitness’s already cool collection of T shirts and sweatshirts with this new “Bee Fit” T-shirt. Next up, some digital ads with a “new-member and new referral t-shirt offer.” One of the most-loved gyms in the State of Vermont, you can learn more at: www.bfitvt.com
South Florida Attorney Branding For Bottari & Doyle.
Congrats to Delray Beach Personal Injury and Criminal Defense lawyer Dan Bottari for his recently created ad campaign titled “Striving.” Inspired by his own rescue Greyhound and faithful office dog Cleo, Dan did a great job (for an attorney, that is) in the conceptualization and development of the ad. We’ve just recently executed it as a background video for the Bottari & Doyle website. Along with the firm’s main website, Bottari & Doyle maintains a quick-contact auto accident microsite developed by Shark at Delraycaraccidentlawyers.com
DesignRush Top Graphic Design Companies 2020 - Shark.
From DesignRush.com … “The best graphic designers create strategic visuals for businesses. Discover the best local and global graphic design agencies and print design companies in the table below. You can filter and sort agencies by location, team size, cost, and experience. Plus, click on a firm’s profile to view their portfolio, company leadership, reviews, and more.” And, yes, you’ll find Shark in the mix on DesignRush.com
The pandemic and Law Firm Branding - now is the time to elevate your attorney marketing.
Uncertain times are calling for certain new measures in the legal field. Chief among them: good law firm marketing. The goal of marketing has always been to address the needs, hopes, dreams, and aspirations of consumers. But how do you speak to consumers and advertise your business during a global pandemic? In the words of Richard Storey, M&C Saatchi’s global chief strategy officer, “In times where our security is threatened, people are hardwired to seek clarity and calm.”
Enter the latest branding campaign for Vermont personal injury law firm, Brady / Donahue. Realizing that the firm’s previous strategy of advertising “Personal Visits” and in-person consultations for victims of personal injury would no longer be viable, Shark hustled to set a new course for personal injury law firm advertising that addresses the current times. A series of “Trust” ads, designed to reassure and reinforce the firm’s commitment to achieving the best possible outcomes for their clients, is the first step in an integrated brand campaign that will grace print, digital, radio, and pre-roll TV media in the coming weeks.
Pandemic possibilities with great financial services marketing: New 15 second digital and streaming TV ads.
As part of our new ‘Business Well-Crafted Deserves Banking That Is Too,” financial services marketing campaign for Boston-Based Brookline Bancorp, this newly-released, 15 second spot is the first in a series of five ads. The ads will be produced for a variety of digital media, broadcast, and have also been transformed into print and outdoor media. Utilizing stock footage, it’s a rather well-integrated and “Well-Crafted” (had to do that) example of financial services marketing that can be produced during a pandemic’s limited possibilities for shooting and location-based production.
A new Brookline Bank billboard and public transit posters for downtown Boston.
Although location shooting has been on hiatus for obvious reasons, Shark has been moving full steam ahead writing, designing, editing, and producing multiple digital, pre-roll, and full broadcast TV spots for Boston-based, Brookline Bank. Utilizing frames from the new TV spots we’ve been fortunate to enhance some of the stock footage for use in large format print advertising including billboards and transit posters around the city of Boston.
Streamlined and new - small business web design and quick branding by Shark.
Founder, owner, shipper and Holbein paint expert John Bates has a new, crisp look for his company Vermont Art Supply. Perfect for these times of ‘shelter-in-place” … some new art supplies!
To your health: The Quarantini by Shark.
Working remotely is nothing new to Shark. With partners, staff, and clients in a variety locales, we’ve always been more akin to a nimble, Digital Syndicate rather than the traditional, analog ad shop. But for all who must weather the current viral storm at home, we offer the simple, yet elegant, Quarantini for your next evening Aperitif.
Recipe: Swirl dry vermouth in shaker with ice. Pour out vermouth and replace with2 ounces gin. Add a hint of powdered Vitamin C for immunity (and color). Garnish with twist of lemon, or small amount of toilet paper in celebration of the times. Bottoms-up, cheers, and a’ votre santé!
File it under best bank advertising or just really good bank marketing.
A new bank marketing campaign for Bank Rhode Island is taking shape for 2020. With initial 30 sec. TV storyboards in creative development and client review, an-over-the-weekend media opportunity forced us to spin out a print ad that builds on the brand campaign’s essential idea of “turning change into opportunity.” We honestly can’t take all of the credit as BankRI’s Senior Vice President and Director or Retail Banking Steve Parente pushed a roughed out version of the idea over lunch in 2019, which of course, got spiffed up by Shark! Below is just one iteration of the ad which may actually launch with a different image.
Branding the law firm: New attorney web design and law firm digital marketing for Brady / Donahue.
All brands deserve attention. Whether it’s a result of a new sales strategy, adjusting a company’s positioning in their marketplace, or perhaps, to simply remain fresh and relevant to consumers, updating the design and messaging can be key to longterm success.
For a successful and well-regarded Personal Injury law firm such as Brady / Donahue, an overhaul of their marketing by Shark was the result of a mix of all three. With a new twist to their sales strategy based around the idea of a personal visit which helps to define their market positioning, and the commitment to be current and connected to people in the area, we simply refined their law firm’s logo, developed new branding and design, and launched a new, personal injury-focused law firm website.
The new law firm brand messaging “ Personal Injury Victims Deserve A Personal Visit” provides a powerful and clear law firm value proposition. With the new Vermont law firm website and attorney marketing, Shark is integrating a new law firm digital marketing program for Brady / Donahue in 2020. It’s a law firm digital marketing strategy that includes a mix of solid law firm SEO services, search engine marketing with text and display, and A.I technology.
As a law firm digital marketing agency, we partnered with a leading vendor to build a curated video content library from top websites such as CNN, ABC, USA Today to then place geo-targeted law firm video ads based on what content users are watching. It’s another way to reach potential law firm clients who may be doing their homework on a possible personal injury or workers' compensation claim.
Nat and Arnie shoot for Shark.
The Woodstock Town Hall and Theater proved to be a great set for a recent client shoot.